Social Media Marketing


What we’re doing with social media marketing is making a connection to your customer in a grassroots, holistic way. It takes place very naturally in a very un-natural setting – electronically. Facebook, Twitter, Youtube, LinkedIn, etc Your customers in Louisville, Kentucky and around the country are hanging out here and it’s your chance to connect with them without having to wait for them to visit you.

Let us show you how to:

  • Turn “Likes” into sales
  • Use video to promote your product
  • Drive traffic to your website from social media sites
  • Reach your customer at the decision-making moment with a “coup de gras” offer
  • How to get mindshare, branding, customers and links


email Management   

Arrow Graphics offers a variety of email management solutions and services to help support your business:

  • Email Marketing Consultation
  • Email Database Integration with your e-commerce platform or website form
  • Email Database Maintenance and Management
  • General Email Marketing Campaign Management
  • Creation and Management of Customer Loyalty Programs
  • Email Template Design
  • Campaign Reporting
  • Landing Page Design and Programming
  • Client Training

Did you Know?

The number of marketing emails sent by U.S. retailers and wholesalers this year will hit 158 billion and grow 63% to 258 billion in 2013. – Forrester’s US Email Marketing Volume Forecast (2008)
44% of email users said email inspired at least one online purchase and 41% said it prompted at least one offline purchase. ” Jupiter Research’s The Social and Portable Inbox (2008)
59% of online customers routinely block images from emails.” Marketing Sherpa (2007)

How it Works:

  • Building/Designing Creative
  • Managing Lists
  • Sending Emails
  • Tracking Campaigns

The Advantages:

  • Reaching a broad audience at relatively low cost
  • Less expensive than direct mail or printed newsletters (also think GREEN)
  • Exact ROI can be tracked
  • Short delivery time
  • Detailed analytics
  • Used to effectively generate repeat business and retarget customers
  • Over half of Internet users check or send email on any given day
  • Automated email communication is very effective to generate repeat site visits