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The New Normal

Posted by on Apr 6, 2011 in Blog, Marketing & Promotions | 0 comments

The New Normal

According to the news outlets, the economy is “recovering” even if at a remarkably slow pace. As a business owner, though it sounds good, you can’t afford to buy into a paradigm just because it sells for someone else. Maybe the economy is recovering, maybe it is not, but what we all know for sure and certain is that it has changed. If it recovers, it won’t be the same old, same old. Bailouts, stimulus, new taxes, government mandated healthcare, government takeovers of private business – not only has business changed, but there is a shift occurring in the way the...

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Sometimes It’s NOT All About Communication

Posted by on Apr 4, 2011 in Blog, Communication, Marketing & Promotions | 0 comments

Sometimes It’s NOT All About Communication

Seems like a strange thing to say for a company that does nothing but specialize in communication devices and strategies, but the facts are undeniable and the 2010 mid-term elections point up this truth. Democrats, according to the New York Times, outspent their Republican counterparts by some 30% and yet could not stop the tide of discontent that swept the nation, gave the House to the Republicans and severely cut into the Democrat advantage in the Senate. This is not a political observation of those events, but an application for your business: If you disappoint your customer enough times,...

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4 Marketing Tips From Your Dog

Posted by on Feb 16, 2011 in Blog, Marketing & Promotions | 0 comments

4 Marketing Tips From Your Dog

Dogs are replacing the pretty girl with the great smile as the current darlings of advertisers of all stripes. Here are four lessons to be learned from marketing that has gone to the dogs. Dogs Make You Look One of the chief jobs of every ad is to capture the attention of the target audience. No one can act on your ad if they don’t see it. Dogs Engage Our Emotions Getting consumers to notice your ad is the first task, and the next is to engage them in a way that will be memorable. Memory and emotion are inextricably bound together. We Trust Man’s Best Friend The recession has...

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Guerrilla Marketing

Posted by on Jan 18, 2011 in Blog, Marketing & Promotions, Print Marketing | 0 comments

Guerrilla Marketing

The 80 best guerrilla marketing ideas i’ve ever seen. The concept of guerrilla marketingwas invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive,and consumers are targeted in unexpected places. Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal...

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Tips for Trade Show Marketing

Posted by on Jan 18, 2011 in Blog, Communication, Marketing & Promotions, Print Marketing | 0 comments

Here’s a great article on trade show marketing: Tips for Trade Show Marketing | Direct Marketers Toolbox | AmazingMail.com. Share this:

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VDM – Like a Cowpie

Posted by on Dec 21, 2010 in Blog, Marketing & Promotions, Print, Promotional, Promotional Products | 0 comments

VDM – Like a Cowpie

That’s right – it’s warm, fresh and it sticks – exactly what you want in a marketing strategy! Variable Data Marketing is customer relationship management at its best. -By accessing data already stored in customer databases, companies like yours can delivery highly relevant messages on a one-to-one basis. VDM offers a way to custom-tailor communications to a specific individual. You’ve had your potential customer’s name for years – start using it. Here’s how it works: Customer Data – from customer databases, marketing databases, call center...

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