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Tips for Trade Show Marketing

Posted by on Jan 18, 2011 in Blog, Communication, Marketing & Promotions, Print Marketing | 0 comments

Here’s a great article on trade show marketing: Tips for Trade Show Marketing | Direct Marketers Toolbox | AmazingMail.com. Share this:

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VDM – Like a Cowpie

Posted by on Dec 21, 2010 in Blog, Marketing & Promotions, Print, Promotional, Promotional Products | 0 comments

VDM – Like a Cowpie

That’s right – it’s warm, fresh and it sticks – exactly what you want in a marketing strategy! Variable Data Marketing is customer relationship management at its best. -By accessing data already stored in customer databases, companies like yours can delivery highly relevant messages on a one-to-one basis. VDM offers a way to custom-tailor communications to a specific individual. You’ve had your potential customer’s name for years – start using it. Here’s how it works: Customer Data – from customer databases, marketing databases, call center...

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Paper Never Forgets

Posted by on Nov 11, 2010 in Blog, Print | 0 comments

OK, grab a floppy disk….a floppy disk………..yeah, no, not a 3 1/2″. See if you can find a 5 1/4″ or even an 8″. If you find ANY of them, chances are you don’t have anything to read it. If you find something to slide them into, I guarantee you don’t have a program loaded that can read it’s content. The 8″ floppy was rolled out some 40 years ago, in 1971 and any information trusted to one of those small pizza sized, 80kb dinosaurs is effectively lost to you forever. There are paper documents on the other hand, some 2000 years old...

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11 Print Marketing Ideas

Posted by on Oct 31, 2010 in Blog, Marketing & Promotions, Print | 0 comments

Your print media is one of the cheapest and most effective ways to establish your brand and get your message out – strangely enough, we can help you with any of these ideas. Design attractive business cards: Hand out your business card to anyone who may need to contact you. Give those close to you, business wise or personally a few business cards so they can hand them out when they meet someone in need of your product. Always have your business cards with you. Place a special offer or product information on the back of your business cards. Give a client a few extra business cards with...

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Marketing for the Proletariat

Posted by on Oct 27, 2010 in Blog, Marketing & Promotions | 0 comments

Proletariat – there’s a term you don’t hear much today. It’s a word used in Marxist theory to denote a citizen of the lowest class – a working stiff if you will. It’s also the tag line we use for our marketing and media creation company: marketing for the proletariat What’s it got to do with marketing? Well nothing that Marx would recognize, but to us it identifies us as a group of working stiffs finding better, smarter and more effective ways to promote your organization, build your brand and drive sales. To wit; Here is a compiled list of over 74...

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