4 Marketing Tips From Your Dog

Dogs are replacing the pretty girl with the great smile as the current darlings of advertisers of all stripes. Here are four lessons to be learned from marketing that has gone to the dogs.

Dogs Make You Look
One of the chief jobs of every ad is to capture the attention of the target audience. No one can act on your ad if they don’t see it.

Dogs Engage Our Emotions
Getting consumers to notice your ad is the first task, and the next is to engage them in a way that will be memorable. Memory and emotion are inextricably bound together.

We Trust Man’s Best Friend
The recession has changed the way we shop, as consumers now scrutinize product and company information more thoroughly than ever. With precious dollars to spend, we want to spend them right.

Dog Lovers Feel a Kinship
For an ad to be effective, it has to ring true. The target audience must identify in some way with it. According to a survey from the American Pet Product Manufacturers Association, there are about 77.5 million dogs owned in the United States, and nearly 40 percent of all households have at least one dog.

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